The Fuel Can – Building a Website


So even though my main business is an online retailer,, I have never really put together a website. I have a web designer for that. With the simplicity of the product I have to offer with The Fuel Can, I decided this would be a good opportunity for me to try my hand at putting together my own site. It was not quite that easy, but I will walk you through the process.

First I thought it would be easiest to put together a WordPress site with an e-commerce theme to give me the functionality of selling a tangible product. I did some research on Youtube, and it looked easy. Because of some of the recommendations on the internet, I decided to try the e-commerce plug-in call WooCommerce.

After installing WooCommerce, I spent about two hours fumbling through settings and trying to give the site the look I wanted. I went at it some more the next day and still I was not getting anywhere near the look and functionality that I was looking for.

On the advise of my wife, I decided to check out Shopify. I realize they are really different models and after going through the pros and cons of the two platforms I decided to try the free trial and see how easy the design process could be on Shopify. To make a long story short, it took me about an hour and a half and I was done! The site is now live at It is very simple, but I think it turned out great.

My conclusion is, for someone with little experience with web design, its hard to beat the simplicity of a Shopify site.

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